Message from the President

Amada has started another initiative to evolve into a centennial company under the slogans of "Innovation" and "Challenge".

President Tsutomu Isobe

President Tsutomu Isobe

I would like to express my sincere gratitude for your constant, warm support and guidance.
For AMADA Group, building this long history was only possible with support from all the stakeholders including the shareholders and investors, and I would like to take this opportunity to offer my deepest appreciation to them.

We set the course for "Speedy Management" with the aim of enhancing our corporate value.

In line with the corporate philosophy "Growing Together with our Customers", we took on a holding company structure on April 2015 with an aim to propose faster and better metal processing solutions to customers. At the same time, we separated the sheet metal fabrication machine business into a manufacturing unit and a distribution unit with a mission of "promotion of growth strategy" by reforming sales and service, and "Establishment of firm profit structure" by achieving development and manufacturing cost cutting, and we believe we have attained a certain level of success in doing so.

In April 2018, we executed the merger between the Group's two sheet metal fabrication machine business companies, AMADA Co., Ltd., which is engaged in sales and service, and AMADA Engineering Co., Ltd., which is engaged in product development and manufacturing. This will break down barriers between the subsidiaries and achieve an integrated and efficient management structure in the sheet metal fabrication machine business unit, which will contribute to prompter responses to customer needs from the viewpoint of introducing new products and providing solutions in order to advance "Speedy Management".

We will accelerate our growth based on our business strategy and regional strategy in our medium-term management plan.

Our five-year medium-term management plan called “TASK 3·2·1” announced in 2016 outlines the business strategy and the regional strategy for growth, built on the infrastructure developed so far for manufacturing and sales.

For the business strategy, in addition to growth areas including the laser business and automation business, we focus on the after-sales business that provides a stable flow of revenue. The laser business is attracting demand as a production technology suitable for variable-mix/variable-volume production. And we strive to increase our market share in it, utilizing the fiber laser oscillators we independently developed ahead of the industry. Moreover, we have been an active advocate for automation technologies, such as robotics, to overcome the challenges the on-site people involved in manufacturing (monozukuri) are facing, including a shortage of skilled laborers and a sharp rise in labor costs. For the after-sales business, we support the stable operation of machinery with preventive maintenance and remote diagnostics using IoT, at the same time as contributing to the improvement of operating ratio and processing technologies with the data we have accumulated, and are implementing a transition to a proposal-based business model.

In our regional strategy, we will make strategic investment intensively in the North American market where monozukuri is attracting attention again, and concentrate on expanding into emerging markets such as ASEAN countries. We will also aim to advance our sales promotions using our enhanced sales networks infrastructure, such as newly opened technical centers in Thailand and Poland.

We strive to become a company needed by our customers and the society as we move toward our centenary.

AMADA Group could build up all these years of history only because of the support it received from many shareholders, as well as its focus on enhancing corporate value under its corporate philosophy of “Growing Together with Our Customers.” We will continue to strive for sustained growth and optimization of our corporate value by turning the three wheels of “promotion of growth strategy,” “Establishment of firm profit structure” and “Efficiency of capital” in a well-balanced manner.

AMADA Group, looking ahead to its centenary, will propel its growth strategy while actively investing capital, and continue making untiring efforts as a whole group working together. The aim is to keep providing products and solutions worthy of the trust of markets and customers. Please look forward to our future progress, and your continuous support and encouragement would be thoroughly appreciated by us all.